The designation refers to a retail establishment specializing in electronic cigarettes, vaping devices, and related accessories. These stores offer a variety of products, including e-liquids in diverse flavors and nicotine strengths, as well as hardware such as vaporizers, tanks, and coils. The core offering caters to individuals seeking alternatives to traditional tobacco smoking.
Such businesses serve as a point of access for products considered by some to be harm-reduction alternatives to traditional cigarettes. They provide a platform for consumers to explore different vaping technologies and flavors. Historically, these establishments emerged in response to the increasing popularity of vaping as a perceived less harmful method of nicotine consumption, offering an alternative retail environment to traditional tobacco outlets.