A promotional series of characters, often alphanumeric, that, when applied during the purchasing process for the Sea to Sky Gondola, reduces the overall cost. It represents a type of monetary incentive designed to encourage patronage. For example, applying a specific sequence might grant a percentage reduction of the ticket price.
Securing this incentive offers a direct economic benefit to potential visitors, lowering the barrier to entry and potentially increasing the accessibility of the attraction. Historically, these incentives are deployed strategically to boost attendance during off-peak seasons, target specific demographic groups, or reward customer loyalty.