A series of alphanumeric characters offered by a specific air carrier discounts the base fare of a flight. It functions as a key to unlock savings, typically applied during the booking process on the airline’s website or a designated travel platform. For example, entering a specific sequence at checkout may deduct a fixed percentage from the total cost or provide a set dollar amount discount.
These incentives play a significant role in attracting price-sensitive travelers, stimulating demand for air travel, and increasing an airline’s market share. Their use has evolved in tandem with the rise of online booking platforms, becoming a commonplace strategy to encourage direct bookings and enhance customer loyalty. Historically, such discounts were less transparent, relying on travel agents or exclusive memberships; their current accessibility represents a major shift in the aviation industry’s marketing tactics.
